Your mobile phone is the ‘remote control’ to your life, if you don’t have a marketing strategy based around mobile you’re seriously missing out.
In November 2016 mobile overtook desktop for internet usage for the first time, and that trend is continuing to rise. Here in the UK 61% of total minutes spent online is on your mobile and as much as 71% in the US & China.
Consider your own behaviour and how you consumer television, no longer do you sit down at 8pm to watch a program and watch through the adverts. You consumer on catch up and fast forward the adverts, or in the rare time you do have to watch through them, the likelihood is you pick up your phone and check your social media, email or do some online shopping. The point here is your attention is shifting from watch TV adverts to your mobile phone.
How does this effect you as a business? Well clearly there is more attention now on the mobile/tablet than there is in TV advertising, not forgetting the cost of advertising on mobile is much cheaper than a slot on ‘prime-time’ TV.
There are two conversations here, paid advertising, and what can you do to make sure you’re serving your mobile customers in the best way, let us give you a quick pointer for both.
Paying for TV advertising is costly, both the production of the advert and the actual cost of showing it. It’s also not targeted effectively, or certainly not as well as it could be, there for its overpriced. In the current state of the marketing social media advertising is currently under priced and far better targeted, adverts can be based on your genre, age, location, but also much more finite details such as your likes and interests – any company who knows the demographic of their customer can advertise directly to them and not waste precious advertising spend on people who have no interest in your product and service.
This doesn’t have to be a direct substitution, meaning if you can’t currently afford TV advertising you can still market on social media with a much smaller budget, and we’d seriously recommend considering that (of course it’s imperative you get your strategy, content, message and copy correct).
A key takeaway point will be to look at your own website, is it mobile friendly? Bear in mind that most of your customers will be looking on a mobile/tablet, so you could be losing out a lot of custom. There are other benefits to having a mobile friendly site; Google are in favour of mobile responsive sites and therefore rank them higher in their listings than sites that are not. You can check if your site is mobile responsive using this tool: https://search.google.com/test/mobile-friendly if it isn’t we’d recommend making your priority going into 2018!
(All our websites at Six Degrees Digital are mobile responsive as standard).